Twenty years ago Luke tried snowboarding and got instantly hooked. He quit his job and moved to Whistler, Canada. Over a season he developed into a dedicated snowboarder and became determined to work in the field.
A couple of decades later, Luke is an award-winning snowboard journalist, writing for magazines, brands and tour operators. He’s the founder of popular action sport website AWE365.com and well known in the winter sports industry.
He’s snowboarded at 200+ ski areas across Europe, Japan and North America and tested gear made by the majority of popular snowboard brands. His intimate knowledge of snowboarding is only eclipsed by his passion to shred.